Upon seeing the news from Neowin or any other tech site regarding the controversial change to the privacy policy from Evernote, people were like pissed or maybe thinking on things like, "What is Evernote thinking?", "Will Evernote betray us like Microsoft does with Windows 10?", etc. It is absolutely wrong for any tech company or ISP to track the users for no reasons other than advertisement on their accord. In fact, a company that does this can be sued when that happens and it may seem that some US ISPs might have gone way too far by enabling cyber-surveillance way too early before some big situation happened in 2001 which caused the huge change in circumstances in which things couldn't be undone. It may be a right time for lawsuits against illegal cyber-surveillances to happen but at least Evernote is off the hook as they have realized the mistake.
At first, the change in privacy policy was proven controversial if you're into protecting privacy. Such a simple controversy like this and yet Evenote became the next betrayal that the users would migrate their notes to alternate services like OneNote for instance. Even worse was that the change falls under the Windows 10 level in which even if you turned off the option like "Allow Evernote to use my data to improve my experience" from your account settings, there's a chance that your data could still be collected other ways.
But then, Evernote had realized the mistake and the data collection part requires the permission from you. The change is supposed to take effect in January 23 but instead, in the coming months, the privacy policy will still be revised. The data collection won't happen unless you opt-in which gives the employees of Evernote the permission to take a look at your data.
The official mistake correction from Evernote can be seen in this link and The Three Laws of Data Protection can be seen here.